Author: Xela

2022’s most ‘iconic’,’ innovative’, ‘successful’, ‘inspiring’, ‘influential’ CEO you’ve never heard of?

Posted on by Xela

Can anyone beat this?

During the course of this year -and we aren’t finished yet, though maybe I am now, I have been short-listed to feature in, or more often appear as the cover story, in no fewer than 12 purportedly industry sector leading publications.

Despite no prior contact with me, my team or any relevant stakeholder, and as a proud CEO/MD of a SME slowly and gradually carving out a niche in the EdTech sector with honesty and humility, unbeknown to me, my achievements appear nevertheless to be already legendary. So much so that I deserve to be invited to join the ranks of the elite and included in reports with titles where superlatives are almost universally obligatory:

 

Is it thus that I was identified as one of “The Most Iconic CEOs to follow in 2022“, one of The Most Innovative Business leaders in, 2022 Insights Success magazine and of course “The Most Influentional Business Leaders shaping the Modern Industry”.

Being invited to appear in “Innovative Business Leaders Making a Difference 2022“  sounded almost mundane by comparison.

Sometimes the short-listed category can be quite competitive: just one of the best of 30 as in “30 Best Leaders to watch” (really!) or one of 20 as in The 20 Most Inspiring Business Leaders Making a Difference, 2022 (but at least the cover story was an option here).[/vc_column_text][/vc_column]

David de Jager Perfectly Spoken MD at BETT2020
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However, it was reassuring that as a natural result of intensive, exhaustive research, most had concluded that I was at least top 10 material as in: “The 10 Most Inspiring Business Leaders Making a Difference 2022” (Jan-2022) “10 Admired CEOs to Watch, 2022” and “10 Most Influential CEOs in 2022“.

 

But my two favourite accolades have to be:

Cynically you might conclude that all this would have come at a cost. And you are right. But reassuringly just ‘nominal” or ‘minimal’ fees of between $700 to $5000.

And despite having been identified as such a star attraction that publications seemed desperate to feature me, I suspect you’re not that surprised to find that when I responded to approaches explaining that we were not interested in paying fees, interest in me seemed to drop off a cliff.

Which is why I’m still possibly 2022’s most ‘iconic’,’ innovative’, ‘successful’, ‘inspiring’, ‘influential’ CEO you’ve never heard of.

 

Maybe 2023 will change that. Or not

Should I learn English online or offline?

Posted on by Xela

3 ways Covid has created more choice for English language learners

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During lockdown many, many students had to adapt to a ‘new normal’ for learning English. Like all subjects, suddenly self-study lessons and distance learning from home in front of a computer screen took over from classroom teaching at University or High School.

So, now, what does a post Covid future hold?

At Perfectly Spoken we believe the future is a very positive one for students who already have and will have more and better choices to learn English that will suit them and their pockets.

Here’s why.

Practise your English conversation with expert teachers

1. Traditional Language schools have learnt from online providers

  • For years online providers have been offering quality English language training online in the form of self-study and live and interactive practice with qualified English teachers.

Covid served to accelerate the uptake of this way of learning and many millions of students across the globe- many of whom previously actively resisted studying online- are now familiar with, and enjoy this way of learning English as they do with other subjects. They have discovered that the approach is flexible, convenient and effective.

  • Traditional language schools have also learnt that while some students are happy to return to the classroom, they also know they need to try to provide the flexibility and convenience that students have been accustomed to with studying online.

That’s why the post Covid language school offers the student the opportunity to study online as well as in the classroom. Any many do this through collaborating with online providers like Perfectly Spoken. The result is a win-win for students: they can choose to study exclusively online or in the classroom, or if they can afford it, a combination of the two.. the best of both worlds.

2. More courses. More variety. More choice

For students in the online world, old and new, the pandemic has brought benefits in terms of increased competition for them and their money. The number of online providers has grown exponentially and in order to attract students, providers have also had to really understand the needs of their students and provide appropriate learning content. At Perfectly Spoken for example that means we focus a lot of energy on Intermediate English courses and supporting learning materials which are the most popular courses generally while we know that students thinking of applying to university our B2 English and C1 Advanced courses are a must.

In contrast, Corporate English training in the past used to be exclusively for big companies with big budgets who could send individual managers to English speaking countries for intensive Business English courses. But that’s all changed as travel and budgets have become restricted and, as we have learnt, Learning and Development Managers appreciate quality online Business English courses that they can afford to make available to a much greater section of the workforce

 

Corporate English training in the past used to be exclusively for big companies

with big budgets who could send individual managers

to English speaking countries for intensive Business English courses.

 

The wider point then is that one of the really big advantages online providers have is the ability to offer a student is a huge variety of courses while at the same time giving the learner the autonomy to deciding what and when to learn…This means a student may choose to study any number of General English, Business English, Exam Preparation or Grammar courses -and at the same time if they wish- but also the opportunity to focus in on a particular language area or topic that may suddenly become a priority for that student.

3. Technology has delivered accessibility, affordability and a rewarding experience

technology to learn English online

As part of the new norm many students will literally ‘go back to school’ where they can study with their friends, and no-one can deny the importance of social interactivity to help learning and for our general well-being.

However, not only is this not possible for the vast majority of English language students because there are no good language schools in the vicinity or more likely, the courses are simply too expensive, but also those students are losing out on a unique experience.

 

 The truly global online classroom has arrived to stay.

 

Today, even with limited bandwidth, students across the globe can get access to quality English language training on any internet connected device at a relatively low cost and even be taught by the same expert teachers that previously were only available to those students who could afford to go to a language school. This change is so important because it gives the opportunity for all students to access high quality training- and that’s very powerful for the future. Furthermore, the online classroom can be a place for both learning and social interactivity. All Perfectly Spoken teachers agree that any student who has not experienced an online class with fellow students from different countries across the world is missing out on an incredibly rewarding experience. The truly global online classroom has arrived to stay.

So back to the original question..

Should a student study English online or offline?

We believe the ‘new normal’ is already here and the future for most English language students will be online, and as a consequence,  that online learning experience will just get better and better.

 

Try Lesson 01 with additional practice
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The CEO Publication Interviews CEO David de Jager

Posted on by Xela

Our very own David de Jager has recently been interviewed by The CEO Publication about Perfectly Spoken and how our unique way of learning English online is the future and how he achieved this success. David’s history in teaching English as a language was the launching point for Perfectly Spoken, utilising different learning techniques and creating hybrids to find the best way to teach someone how to speak English. David saw an opportunity to take his vast experience and understanding of the range of people who are learning and wanting to learn the language to create the platform we all now know as Perfectly Spoken.

“You may be surprised that there are approximately 2 billion learners of English across the globe…” Read what David fully had to say in the interview. The aim of Perfectly Spoken was to create a platform in which learning English was extensive and complete whilst also being available to the learner whenever the learner was ready, rather than a fixed time and date inside a classroom. Whether you’re completely new to learning English or you’re brushing up your skills to develop your career or personal life, there is something for everyone. This was a core part of the design for the online English courses.

David goes on to discuss how he is proud of what he has created here and why he thinks the Perfectly Spoken platform is out-performing all the premium services that are out there. He also mentions the connections we’ve made along the way with large new agencies and the performance of the courses internationally. Take a look at the entire interview over on The CEO Publication and if you are curious about learning English online, get in touch with our team or register for your course today!

Business English

Posted on by Xela

The demand for business English classes has increased exponentially in recent years, with students around the world keen to gain a deeper understanding of the terminology and language used in business and international trade.

Business English differs from standard English – the terms and phrases you’ll encounter in a business environment aren’t what you’ll encounter when travelling to an English-speaking country or when conversing with an English-speaking person.

In a business setting, there’s vocabulary you’ll need to understand in order to communicate effectively with your colleagues and clients, from delivering presentations and negotiating to socialising and writing reports.

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Tips for improving your knowledge of business English

There are several ways to improve your business English knowledge while you’re learning, to make the process of retaining information easier. Here are a few tips and suggestions.

Create daily habits

Immersing yourself in business English can help you build up your vocabulary faster, so set a target to learn as many new words as you can. Aim to learn a few new words each day – you can write them down on flashcards, which you can then use to refresh your memory when you’re practising. Building a daily habit to practice will keep your knowledge fresh in your mind and helps you to build momentum.

Practise your English conversation with expert teachers

Read or watch the news

Reading or listening to business English in use is a great way to get to grips with the terminology and how people use different phrases. Subscribe to business magazines, read articles online and watch news segments on TV or on YouTube – aim for eat least one of these per day to keep your learning going.

Use what you’ve learned

You need to be able to put your learning into practice in conversation or written communication. Social media groups are a great place for this, as you’ll be having conversations with people who are talking about business-related topics. Or you can join informal business meetups where people won’t mind if you’re using certain words or phrases incorrectly.

Key business English terms

  • Advertising – noun – a way of promoting the business, its products or its services to persuade customers to buy them or learn more about them.
  • Agenda – noun – a list of things to discuss or achieved in a meeting or business conference. An agenda is usually created before these events and given to attendees so that everyone knows what will be discussed.
  • Analyse-(z) – verb – to study something in great detail or to research it to discover more about it. In business, this is usually data or statistics, or analysing a problem or issue the business is facing.
  • Audit – noun – an official examination of the financial accounts of the company. Audits are normally carried out by professionals unrelated to the business.
  • Authorisation-(z) – noun – to give someone the official or legal approval to do something. This is usually a senior member of the team, such as a manager.
  • Branch – noun – one of the offices of a larger business, which is open to the public. For example, a national bank will have several branches around the country.
  • Chart – noun – charts present information in the form of graphs, tables or diagrams. They are a method to present information.
  • Clause – noun – in business law, a clause refers to a term or statement in a contract.
  • Commercial – adjective – used to describe a product or service which can be purchased by the public or related to the business’ activities. As a noun, a commercial refers to a paid advertisement.
  • Company – noun – an organisation or business that sells products or services to make money.
  • Competitor/Competition – noun – a person or company that works in the same industry or market or sells similar products.
  • Conference Call – noun – a phone call where three or more people are involved.
  • Contract – noun – a legal document between two people or companies that outlines the details of an agreement.
  • Correspondence – noun – written communication, like an email or letter.
  • CV – noun – a written document used when applying for a job that outlines your work experience, education and qualifications.
  • Deck – noun – refers to a set of slides in a presentation.
  • Development – noun – the changes or growth that the business needs to make to advance or expand.
  • Dress code – noun – the accepted way of dressing for a certain event, situation or company.
  • Employee – noun – someone who is paid by a company or business owner to work for them.
  • Employer – noun – a person or organisation that employs people.
  • Employment – noun – the work someone is hired by a company to do for them in return for a salary.
  • Expand – verb – to increase in some way, such as in size or importance in the industry.
  • Goals – noun – a purpose or something that the business is trying to achieve.
  • Graph – noun – a visual way to present mathematical information and data. Graphs are one type of chart, but they are not the only type.
  • Growth – noun – the increase in revenue or demand for the business’s products or services
  • Head Office – noun – the most important office of an organisation.
  • Headquarters – noun – headquarters refers to the head office where a business is managed from.
  • Hierarchy – noun – a system that organises the people in a company into different levels depending on their role and how much authority they have.
  • Invoice – noun – a document that describes the work provided by a company or person and how much it costs, which requires payment.
  • Media – noun – a collective term for newspapers, magazines, TV, radio and the internet. For example, ‘The issue has been talked about in the media’.
  • Meeting – noun – an occasion where people meet to discuss a topic.
  • Negotiate – verb – a formal discussion to reach a final agreement, such as a financial agreement or to determine the cost of a product or service.
  • Office – noun – a room or a building where people work as part of a business or organisation.
  • Penalty – noun – an official punishment for breaking the terms of a contract. The punishment is usually financial, such as a fine.
  • Pitch – noun – a speech given by someone, typically a marketer or salesperson, to persuade a person or company to buy, use or do something.
  • Plan and Planning – noun ­– a collection of actions that are put together in order to achieve a specific aim for the business.
  • PR – noun – an abbreviation of Public Relations, which involves providing the public with information about the business or the products the company sells to promote it and encourage a positive reputation.
  • Presentation – noun – a talk given to a group of people to explain a new product, service or plan.
  • Publishing – noun – the activity of publishing magazines, books or software.
  • Quote – verb – a statement telling a customer or client how much a product or service will cost.
  • Report – noun­ – a spoken or written description of an event or situation. In business, reports are often written to describe activity or performance in the company, such as an annual financial report.
  • Results – noun – the amount of profit or loss that the business makes during a set period of time. Results may also refer to the outcome of a business campaign, such as how a product or service performed.
  • Sales – noun – the number of products or services sold. May also refer to the department responsible for selling in a company.
  • Strategy – noun – a plan that has been developed to achieve a certain goal for the business, such as a marketing strategy which has been put together to reach a specific type of audience.
  • Structure – noun – how parts of the business are arranged or organised, such as pricing systems or pay for staff.
  • Success – noun – achieving positive results or something the business was striving for. Success can be commercial, business or economic.
  • Target – noun – the result, level or situation that the business is hoping to achieve or reach, such as a certain number of sales.
  • Void – adjective – a legal term meaning that there is no legal force. For example, a contract is determined void if it’s not legally binding.
  • Zoom – noun – computer software that enables people to host virtual meetings.

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Why you need to use online tutoring for learning English for business

Posted on by Xela

If you’re already a business professional or are looking to get into the professional landscape, brushing up your English skills quickly is a great way to build your confidence and make yourself more desirable to employers. So, what is the best way to learn English fast? Online tutoring! Like a lot of the business world, tutoring has adapted to go online – this can be a great opportunity for you to learn or improve your English in your own time and to your own schedule.

Why learn English online?

Because you commit to lessons online, you can pick up the lessons whenever you’re ready to do so. This means that if you work long hours or are a shift worker, you won’t need to make yourself available for a regularly scheduled lesson or even a location to get to every week. Learning English can fit into your busy schedule, enabling you to pick up the lessons where you left off. Additionally, if you opt for a 1-on-1 tutor, you get the undivided attention of that tutor and if you’re looking to make progress fast, it’s the best way to go.

Will learning English online right for me?

A huge benefit to learning online is regardless of if you enjoyed learning at school or didn’t find that style of learning to your benefit, you can decide how you learn rather than being forced into a particular style. Your idea of a perfect lesson maybe a 1-on-1 private lesson or taking the lesson away and talking it through with others in the class to maximise the use of all your brainpower!

Take a look at some of the testimonials that we’ve recent from our students:

Get in touch

For more information on our available English learning courses, get in touch with our team today or get started here today.

Business abbreviations commonly used in English

Posted on by Xela

In the modern world of business, being efficient is vital – fast communication and getting your message across as quickly as possible has become the norm. A useful range of terms are abbreviations and acronyms; enabling you to quickly and efficiently get your message across, whether it is an in email or an instant message. But what do these abbreviations mean? Here are some examples and what they mean for you to use in your future emails and messages.

First up, we have some common abbreviations for job titles and what they actually stand for:

  • CEO – Chief Executive Officer
  • CFO – Chief Financial Officer
  • COO – Chief Operations Officer
  • PM – Project Manager
  • HRM – Human Resources Manager
  • PA – Personal Assistant

These job titles are commonly seen all over emails, messages, and social media platforms such as LinkedIn. So next time you see a connection from a CFO or wonder who this COO is that is reaching out to you, don’t be caught unaware of the position that person is in.

Here are some additional terms and abbreviations used in a sales and marketing environment:

  • SEO – Search Engine Optimisation
  • R&D – Research and Development
  • SMM – Social Media Marketing
  • PR – Public Relations
  • ROI – Return On Investment
  • CPC – Cost Per Click
  • CTR – Click Through Rate

These abbreviations can be seen often in emails and marketing messages such as “improve your ROI today”. Keep an eye out for those notorious emails from marketing teams talking about your business’s SEO, CTR, and PR.

Finally, here are some examples of general abbreviations that you may come across in a business environment:

  • SME – Small / Medium Business
  • HR – Human Resources
  • TOS – Terms Of Service
  • ASAP – As Soon As Possible
  • TBA – To Be Announced
  • FYI – For Your Information

A lot of these terms can be used in and out of the office and now that you’ve seen them, you will be able to notice them a lot more in your day-to-day life. For more information about learning English in the workplace and more of these sort of terminology, take a look at our blog for further advice.

English Phrases To Use In Business Meetings

Posted on by Xela

In the corporate world and in meetings, using a good turn of phrase is commonplace in the UK an having a strong understanding of at least some of them is a vital part of localised corporate English. These phrases could be the difference between striking great rapport with a business connection and having a complete misunderstanding of what is happening during the meeting. Here are a few for you to take advantage for meetings with clients and colleagues as well as some options to mix into your every day use of the English language.

English Idioms To Use In Meetings

Here is a list of some of our favourite idioms you may come across in the office environment:

  • A blessing in disguise – A good thing that seemed bad at first.
  • Don’t beat around the bush – Stop avoiding saying what you mean, typically because it’s an uncomfortable situation.
  • Go back to the drawing board – Start something over again.
  • It’s not rocket science – Something isn’t as complicated as it initially seems.
  • Miss the boat – When it becomes too late to achieve something.
  • On the ball – Doing a good job.
  • Time flies when you’re having fun – Not realising how much time has passed since doing something you’re enjoying.
  • Under the weather – You’re feeling sick.
  • Wrap your head around this – Getting a good understanding of a complicated situation or project.
  • Hit the nail on the head – Understanding something perfectly and explaining it.

Using these idioms and phrases are a fun way to improve your general conversation skills and create a more diverse selection of terminology for you to use. Moreover, understanding these will make it a lot less confusing when talking to a native English speaker who may use several of these at once. Explore these and more (because there are plenty more) to enjoy playing around more with the English language. For more information on English phrases and idioms or to start learning English for the corporate world, talk to our language skill experts today and really hit the nail on the head with your English language skill set.

Our First Award!

Posted on by Xela

Everyone here at Perfectly Spoken are extremely happy to share the news with you all that we were invited to submit an entry to the inaugural Digital Education Awards in the Language Learning Product of the Year category and last night we received news that we had won!

The Digital Education Awards

The Digital Education Awards is an organisation that was created to recognise “the best digital people, products and platforms” when it comes to delivering quality education and a lifetimes worth of learning that is available across the world. It creates the opportunity for those of us in the digital education market to highlight the value of what we offer to customers, students, and partners with formal recognition from a board of experts. The awards organisation themselves have an audience that is global and their approach is to embrace the future and digital learning by using online platforms rather than traditional ceremonies and methods.

There were hundreds of entries from more than 20 countries around the world, entries started in June and a huge range of applications were submitted for the potential awards. An esteemed panel of judges from Tech, Education, Finance and Consulting sectors were responsible for making the decision for all the awards. In 2020 more people than ever relied on learning online and therefore it was even more important that we provide an excellent online language learning platform. Our entry was in good company in one of the most popular categories and it highlights both the brilliant work our team has done in providing for our learners and of course, our proud we are of the learners themselves for supporting our platform and finding success with us.

Thank You

So, congratulations to us all and many thanks to you for your contributions and support in getting us to this stage! We look forward to what the future will bring for us all and we are hopeful for the 2021 Digital Education Awards.

David and the Perfectly Spoken team.

Benefits Of Corporate English

Posted on by Xela

Learning a language through your employer is an excellent opportunity to develop a new skill and help reinforce your communication skills overall. Additionally, England is famous for using unusual terminology and slang that can be difficult for non-native speakers to understand straight away. These terms are frequently used around an office environment and in meetings (even video calls), so having a strong comprehension of the language will be a powerful tool, especially for those looking at career development and advancement in the UK. Being bilingual has shown to have an increase in pay of 5-20% compared to those who don’t speak a second language and it also increases your chances of being hired and promoted as well.

Employers Benefit From Bilingual Staff

There are obvious advantages for an employer to train or pay for the training of their non-English speaking employees to learn the language and studies show that there are more hidden benefits to having bilingual and multilingual members of staff. The obvious being stronger communication both internally within the team and externally with any clients and suppliers the employees may speak to. But some benefits that employers and maybe the employees themselves haven’t considered are; having more confidence speaking to clients and other professionals on an international landscape, being able to reach a more diverse audience for a customer base, bilingual people typically have stronger listening and communicating skills, and there is even evidence of bilingual employees being better at multi-tasking and having good mental health. So if you’re looking to talk to your employer about taking an English language course, these may be some useful points to research and present to them.

View Our Corporate English Training Here

Employee Advantages Of Speaking Corporate English

If you’re curious about improving your English language skill for the workplace, take a look at some of the advantages you’ll have by brushing up on those language skills:

  • Be more confident during meetings and business discussions
  • Using flawless tone and language in written communication and emailing
  • Use of additional English phrases applicable in everyday conversations
  • Increased chances for future job prospects and promotions
  • Displays your willingness to learn a new skill and go beyond the minimal requirements for your job

As well as the personal benefits of learning another language; it’s good for the mental health and brain, it increases the number of countries you can easily communicate in, and a generally impressive skill to have all together. Learning English for the workplace is not only a great opportunity in itself but will lead to further great opportunities for your career. Whether your employer is offering a scheme to learn through the company or it’s something you tackle outside of office hours, the investment you make in learning English will pay off in a number of ways.

In addition to personal career development, there is more you can bring to the table with having a command of the English language under your belt. In an increasingly global working environment, English is becoming known as the “international common language” with almost 70 countries speaking it as a first language and over 25 with it listed as a second language. Being confident in this arena will set you apart and build trust with both your internal teams and your clients that you may talk to from different countries, creating strong business relationships with them. There are a number of benefits to learning corporate English, both for personal improvement and professional development. In today’s global environment, it will really set you apart and strengthen your skillset and relationships in and out of the workplace.

It’s All About Online

Posted on by Xela

For a company that offers online English courses, it won’t be a surprise we are very much behind the move to online services but Covid-19 has pushed this trend even faster than anyone predicted. There are lots of new ways people interact, new software tools, and even new vocabulary around the new online world so we thought we would look at it in a little more detail.

More Online Than Ever Before

We have been offering high-quality online English courses for a few years now and we know how popular they are. So learning online is certainly not a new thing. However, as we saw schools shut across Europe and many parts of the world people turned to online learning like never before. In many cases, it was school-age children trying to keep up with lessons they were missing. But many people stuck indoors during lockdown also had free time and wanted to do something constructive. So they turned to online learning, whether it was learning to sing, write, play an instrument or cook, for example, people starting to find online courses for everything. We saw a large increase in the number of people signing up to learn English online from all over the world as they decided to take the time to learn for work, family, or other reasons. But it’s not just learning, there has been a huge increase in the number of people shopping online, ordering food online, using streaming services, as well as subscription models for anything from beer to male grooming products and even gardening supplies. Online was big before…it’s even bigger now.

Common Online Tools

For many people, the idea of a video chat was not something they would normally think of before the pandemic. Now, chatting online to family and friends is normal. Programmes like Zoom have become totally normal. Skype is still very popular too. If you were not using WhatsApp before the pandemic then you probably are now and not just or chat, video too! Whatsapp groups have now become very popular. TikTok also seems to be a great way to communicate online by making fun videos, it certainly helped a lot of bored people during the lockdowns in various countries.

How We Communicate

It may seem like we talk in exactly the same way on a video call as we do in person but it really can be quite different. If you use Zoom calls for business meetings, for example, you may notice that it is harder to see if people are listening to you. What people now do is nod their head a lot more. When you are in a meeting with someone face to face you can see if they are engaged with you. On a screen with perhaps 6 faces, it is much harder. So we are all using exaggerated movements like waving and nodding to communicate. We are also not talking over each other as much, video calls do not work very well if everyone talks so people are becoming much more polite and waiting for others to finish speaking. Smiling, shaking our heads, and using our hands are all becoming more important as a way of showing we are involved in the conversation online.

Will we continue using online services as we are now? perhaps, with more and more people working from home and not wanting to use trains and buses online shopping, meetings and learning is certainly likely to stay popular well after Covid-19 is gone.